Nations &
Generations

CLIENT: The Hills Church
DATE: August 2020
nationsandgenerations.org
The Hills Church exists to make followers of Jesus. That is their mission and it has not changed since its inception. Their vision; however, is fluid; it is the strategy and focus by which the church pursues their mission. The Hills Church wants to use the next five years to pursue their new vision of reaching multi-ethnic and multi-generation groups.

Challenge

HOW TO DEPICT THE GOALS OF THE CHURCH

The Hills Church will implement fourteen goals for church members to sign-up and contribute to the success of reaching a goal. The sign-up process should be easy to follow and raising awareness is paramount as it will take participation from many members to complete all fourteen goals in five years.

Process

ESTABLISH INTEREST IN ONE GOAL
  1. Simplifying Choice: Fourteen goals were divided into five categories to simplify the number of options available to church members.
  2. Website Impact: Visitors should be provided with an impactful story, and imagery that drives traffic to the sign-up page.
  3. Reach the Masses: Videos, photography, graphics, and other imagery must contain racially diverse people from different age ranges.

Solution

GET INVOLVED AND MAKE A DIFFERENCE

To get started, the creative team sat down with stakeholders to get more information about the goals. We took into consideration the target audience – the church members, and how we could encourage them to get involved. Upon first glance, their goals are simple, but difficult for any one person to achieve. Additionally, there are too many goals to choose from. When there are multiple choices, ultimately it can discourage people from choosing even one.

We narrowed down the goals into five categories- personal traits that people could identify with that would have certain goals attached to each trait. A webpage was created where we listed all five personality traits and people could sign up for a goal within those traits.

By using google analytics, I was able to measure web traffic and ad clicks every weekend as the nationsandgenerations.org website was announced each weekend from the stage.

All printed materials such as handouts, merchandise, and signage were also created to increase engagement.

Wireframes
Wireframes
Low-Fidelity
Web Design
Web Design
High-Fidelity
User Goals
User Goals
Color Palette
Color Palette

Outcome

PERSONAL COMMITMENT TO THE VISION
The Hills Church continues to empower and encourage its members to make followers of Jesus. The new vision helped make their mission a reality. Initial traffic to the site exceeded expectations and the church is on track to meet their five year goals.